15 years of consulting in niche markets
The government earlier this year identified artificial intelligence and machine learning as a priority area that “can strengthen Sweden’s competitiveness and welfare”. Sweden has announced plans to form a joint effort with other Nordic and Baltic nations to promote the region as a global AI leader -- there are projects afoot within the industry and the nation’s educational institutions to ensure that Sweden is out in front when it comes to AI.
Key among Sweden’s efforts to position itself at the forefront of the AI revolution is convincing tech companies that the massive data centers that will be needed to power AI should be based in Sweden. Sure, there is a significant financial incentive in luring the tech giants, but there’s also a green motive.
The global energy use by data centers in 2016 amounted to roughly 416 terawatts -- a figure predicted to double every four years -- and an eye-opening report from Climate Home News estimated that internet-connected devices will account for one-fifth of the world’s total electricity usage by 2025.
For the industry to be climate positive you need to locate the data centers where there is major access to sustainable energy, otherwise the data center industry will not contribute to a sustainable future,” says Christoffer Svanberg (the picture on the right) of the Luleå-based Node Pole.
“AI will push the data center industry, which is already using massive amounts of energy, into a much more rapid expansion,” he continued. “No one really seems to be thinking about the huge amounts of energy that these sectors use even though this vast energy use is still a core part of global environmental problems.”
Node Pole wants other tech companies to follow suit, especially given AI’s enormous data center and energy consumption needs.
“Here in Sweden, we have massive amounts of green, carbon-neutral energy. We have great grid and heat reuse systems that are perfect for handling data centers,” Svanberg said. “Establishing data centers here is good for the environment and good for the company’s brand. I usually tell companies that they can’t afford not to invest in Sweden.”
He pointed to Greenpeace’s annual ‘Click Clean’ report that tracks the tech industry’s commitment to renewable energy. Streaming services like Netflix and Sweden’s own Spotify received very poor marks in the latest report.
“No one is binge-watching some series from their couch and thinking about the bad environmental impacts of that,” Svanberg said. “But if over the next 10 to 15 years the environmental problems continue to escalate and become more visible, I think it will be damaging to a lot of brands if they don’t show they are taking this seriously.”
Svanberg said he’s not naive enough to think that tech giants like Google are going to abandon Silicon Valley for a remote location in Sweden but said the Googles and Netflixes of the world should look to Sweden for expansion because of its clean energy. The Nordic nation emits an average of 26 grams of carbon per kilowatt hour, while the US emits around 600 grams and China emits 1,100 grams. According to Svanberg, if only hydropower is used, Sweden’s emissions per kWh drops down to 0.4 grams.
Unlike the famous doomsday prophecies of someone like Elon Musk, Svanberg is optimistic about how AI will change the future. In that, he’s far from alone amongst his countrymen. A survey from the European Commission found that 80 percent of Swedes are positive about artificial intelligence and advanced robotics. That’s a stark difference to attitudes in the US, where a Pew Research Center survey showed that 72 percent of Americans are “worried” about robots and advanced computers taking their jobs.
Svanberg is also willing to make predictions for the future of AI saying, for example, that within ten years a majority of all call center employees will have been replaced by computers that will react to our calls so naturally we won’t even know they aren’t human.
"The AI revolution is inevitable and unstoppable. Sweden can and should play a major role," he concludes.
Source: The Local, 2018
Tuesday Sep 4, 2018