15 years of consulting in niche markets
Apple’s subscription streaming service, Apple Music, rolled out a major (ver. 2.0) release to Android users today, introducing a new design that largely brings the app to parity with its iOS counterpart. The update includes a visual makeover, which organizes content into a few main sections – Library, For You, Browse, and Radio – as on iOS. The Now Playing screen also resembles the screen on iOS, and includes lyrics integration.
However, it’s clear that Apple Music for Android is not a priority for Apple, despite its seeming intentions to compete with rival services like Spotify or the now on-demand Pandora, for instance.
Case in point: this new version of Apple Music Android app is essentially catching up to the iOS one that rolled out with iOS 10.
The refreshed look sees the Apple Music Android app move to a more simplified layout based around four main categories: Library, For You, Browse, and Radio.
While the Library tab now lets you navigate your music more easily and see downloaded tracks available for offline listening, the For You option offers more refined playlist and album recommendations based on your past listening.
Elsewhere the Browse option gives users easy access to a new music and mood-based playlists while the Radio tab has added the ability to easily find specific Beats 1 shows or search stations covering a range of genres.
For those who want to sing along to their favourite tracks, lyrics can be seen within the revamped, iOS-inspired Now Player view.
The Apple Music v2.0 update is available now as a free patch in the Google Play store.
Apple Music is currently Apple’s only full app available to Android users.
In any event, the revamped Apple Music for Android certainly looks nice from the new Google Play screenshots, and the comments from those who can actually use it are so far largely positive. The commenters note that many earlier bugs have been squashed and performance has been improved, and many complimented the new interface, which includes the big-lettered headings like you’d see on iOS.
Despite Apple’s inattention to its Android app, Apple Music has been growing steadily thanks to its built-in status as the default music app on iOS devices.
The company announced it had reached 20 million paying customers as of December, and a new third-party report put that figure at 40+ million monthly uniques when free trial customers are included. Spotify, meanwhile, just announced 50 million paying customers in March.
Now, imagine what Apple could do if it actually made Apple Music work for all Android users.
Friday Apr 7, 2017