15 years of consulting in niche markets
Initially, most pundits thought the iPhone 8 would be Apple's main new phone - however it instead released three smartphones as part of the 10th anniversary of the original iPhone.
"Our intention has always to create something so magical, powerful, that the hardware virtually disappears. It is a new step forward for iPhone that will set the path for technology for the next decade " said Tim Cook at the launch.
Introducing the iPhone 8, Apple executive Phil Schiller said the device "improves on everything we love about the iPhone".
Design and Appearance
What colour will it come?
The iPhone 8 will be available in silver, space grey and a new blush gold colour.
How much will it cost?
The iPhone 8 will cost £699 for the 64GB version, while the iPhone 8 Plus will start from £799 (64GB). 256GB versions will also be available.
When it will go on sale in stores?
The iPhone 8 will go on sale on September 22. You will be able to pre-order the new device from 15 September.
iOS 11 will be available to download from 19 September.
Source: Telegraph, 2017.
Wednesday Sep 13, 2017